Bryan Gilvesy, CEO of ALUS, must create a proposal to spend ALUS’ $100,000 marketing budget for their brand “New Acre Project”. The brand had experienced good growth in previous years, but sales had stagnated for the past two, creating concerns about the survival of New Acre Project. Gilvesy must invigorate growth and reach sales of $6 million by choosing a target market, whether he should offer carbon credits or not, and at what price. He also had to choose a promotional channel and the messaging New Acre Project would use going forward.
看看哪些人也有訂購？