Does Robotics Firm GreyOrange Sill Need LOGI?
商品編號：W36703
出版日期：2024/02/27
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：robotics;digital, technology, warehous,
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：India; United States
產業：Transportation and Warehousing
事件年度：2023
In mid-2023 Akash Gupta, CEO of GreyOrange Ltd (GO), an Atlanta-based robotics firm, had to decide whether GO still needed its exclusive technology partnership with LOGI, a leading US-based contract logistics firm. Since 2018 the partnership had been instrumental in establishing GO as a major provider of robotic solutions in the warehouse automation space. With new management at LOGI, a renegotiation had become inevitable. Numerous options were possible. These ranged from complete discontinuation of exclusivity, to continuation of exclusivity with revised pricing terms, to continuation with an expanded scope of products provided by GO.
教學手冊：Does Robotics Firm GreyOrange Still Need LOGI? - Teaching Note
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