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Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires

Robert Nash, Carmen Cox, Colette Southam, Devon Black

商品編號:W36504
出版日期:2024/05/02
再版日期:
商品來源:
商品主題:General Management/Strategy; Sustainability
商品類型:Case (Field)
涵蓋議題:ecotourism;sustainable tourism;hotel and tourism
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:Australia
產業:Accommodation & Food Services
事件年度:2022

In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18 million to reconstruct the Lodge and cabins lost in the 2019 bushfires. The timeframe was tight for this major re-build which would need to adhere to a safer, more sustainable, and fire-resistant materials. They were also committed to re-building with a stronger Binna Burra spirit that would include the meaningful involvement of the local community, including the local Indigenous population, the Yugambeh languages people, but it also had to be financially viable.

教學手冊:Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires - Teaching Note
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