Sonos Inc.: Product Development at the Speed of Sound
商品編號：W36491
出版日期：2024/03/22
再版日期：2024/10/23
商品來源：
商品主題：General Management/Strategy; Operations Management
商品類型：Case (Field)
涵蓋議題：Product Development;Supply Strategy;Product Innovation
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：United States
產業：Information; Media & Telecommunications
事件年度：2022
DIGITAL LEARNING EXPERIENCE COMING SOON
Kurt Preston, Vice President of Global Sourcing & Product Operations at Sonos Inc. (Sonos), had been considering a Joint Development Model for future Sonos products. In 2022, Sonos began to expand their product offering to target value-conscious consumers and grow market share with more modest price points. Historically, Sonos designed every aspect of their products in house and used Contract Manufacturers (CM) for production. A Joint Development Model (JDM) approach offered an opportunity to partner with the supplier to potentially decrease the product development time and cost. However, JDM meant giving up control of several aspects of the product design and this had many at Sonos very worried.
教學手冊：Sonos Inc.: Product Development at the Speed of Sound - Teaching Note
補充材料：