Beyond Meat: Beyond an Uncertain Future
商品編號：W36369
出版日期：2024/06/02
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Growth;Scale-Up;Turnaround;Internationalization;Product Diversification;Grand Challenges;Sustainability
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：United States
產業：Manufacturing
事件年度：2023
As a pioneer in the plant-based alternative meat industry, Beyond Meat had experienced rapid growth for many years, primarily driven by increasing environmental concerns and health-conscious consumers. By 2022, the company experienced several challenges, some of which were industry-wide, while others pointed to internal issues relating to operations, human resources, and its product as well as geographic diversification strategies. Its stock value had dropped dramatically during the year and one-fifth of its global workforce had been axed in an effort to save costs. Ethan Brown, the chief executive officer and co-founder, had to decide whether he should maintain the company as it is or to make a change, either subtle or drastic, to regain sales and move forward.
教學手冊：Beyond Meat: Beyond an Uncertain Future - Teaching Note
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