Radiant Sun Shop: Asking the Right Questions
商品編號：W36235
出版日期：2024/02/29
再版日期：2024/03/22
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：entrepreneurship;ownership;business viability;goals;foundational concepts;motivations;profitability;self-fulfillment;brand awareness;goal setting;resources;learning objectives;marketing concepts;financial goals;revenue;analysis;recommendations;uncertain future;undergraduate;graduate;entrepreneurial venture
難易度：2 - Intro/Undergraduate
內容長度：9 頁
地域：Canada
產業：Retail Trade
事件年度：2023
Natalie Jung, amid the COVID-19 lockdowns, transformed her newfound passion for handcrafted jewelry into Radiant Sun Shop (RSS), a thriving Etsy business with 3,100 transactions as of February 2023. Initially launched during her virtual undergraduate studies, RSS flourished with her dedicated time. As Jung approached the end of her master’s degree and subsequent graduation in April 2023, uncertainty loomed regarding the future trajectory of her business. Contemplating the role of RSS in her post-graduation life, Jung grappled with pivotal entrepreneurial questions, unsure of where to commence her introspection. Balancing academic milestones and entrepreneurial aspirations, Jung embarked on a critical self-examination to navigate the evolving dynamics of Radiant Sun Shop in her life ahead.
教學手冊：Radiant Sun Shop: Asking the Right Questions - Teaching Note
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