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Jason Kelce - Perfectly Unplanned: A Dive into the Personal Branding of an NFL Athlete

Sheri Lambert, Amy Lavin

商品編號:W36177
出版日期:2024/01/19
再版日期:
商品來源:
商品主題:General Management/Strategy; Marketing
商品類型:Case (Field)
涵蓋議題:branding;personal branding;authenticity;athlete;NFL;brand extensions
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:United States
產業:Arts; Entertainment; Sports and Recreation
事件年度:2023

Jason Kelce, an NFL player and athlete recognized around the world, had built a strong personal brand over the course of his career. He had reinvented himself and worked hard at honing his own personal branding, successively building a successful platform for each venture and staying forward-looking about his future after retiring from football. By 2023, Kelce was at a crossroads. He was not quite ready to hang up his Philadelphia Eagles jersey, and he knew that managing his own personal brand was a full-time endeavour as well. What was the best way to further develop his brand so that it would continue to flourish post-NFL career? What kinds of projects should Kelce take on next?

教學手冊:Jason Kelce - Perfectly Unplanned: A Dive into the Personal Branding of an NFL Athlete - Teaching Note
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