PeriFerry: Ferrying Transgender People from the Edges to the Mainstream
商品編號：W36153
出版日期：2024/08/03
再版日期：
商品來源：
商品主題：Entrepreneurship; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：Transgender people;Social enterprise;Scaling social impact;Diversity and inclusion;SCALERS model;PeriFerry
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：India
產業：Other Services
事件年度：2022
PeriFerry is a pioneering social enterprise working toward creating sustainable livelihood opportunities and inclusive workplaces for transgender persons in India. Originally located in Chennai, Tamil Nadu, India, PeriFerry has upskilled 320 transgender persons and sensitized more than 30,000 employees about their inclusion in the workplace. PeriFerry’s founder and chief executive officer, Neelam Jain, does not believe in an extravagant showcase of effort. Instead, since she founded PeriFerry in 2017, her approach was that when transgender persons wished to transform their lives, they could locate and reach out to PeriFerry via the internet and various social media platforms like LinkedIn, X, Facebook, or Instagram or meet on-ground community representatives. But Jain is looking forward to PeriFerry’s next five years and contemplating whether this approach will be relevant to scale social impact. Alternatively, Jain is considering adopting a proactive stance in reaching out to transgender people. This could involve extending its geographical coverage to include other cities in India and introducing a diverse range of services to provide holistic support for transgender persons. The new approach will allow PeriFerry to scale wide by reaching out to more trans people who are dispersed in various geographical locations in India who find it difficult to locate PeriFerry due to a lack of technological amenities. But Jain would also have to figure out the resources and capabilities required to scale its social impact. Jain must determine which strategy PeriFerry should pursue in the next 2-3 years.
教學手冊：PeriFerry: Ferrying Transgender People from the Edges to the Mainstream - Teaching Note
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