Growth at Menstrupedia: Battling Social Injustice or Chasing Pure Profits?
商品編號：W34976
出版日期：2024/06/20
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Social logic;Business logic;Social welfare;Menstruation myths;Comics;Bundling
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：India
產業：Social Advocacy Organizations
事件年度：2022
When they are posed with two intriguing offers on the fund-raising television show Shark Tank India, the co-founders of Menstrupedia Technologies Pvt. Ltd. (Menstrupedia), Aditi Gupta and Tuhin Paul, are faced with a tough decision. Should they forgo the social brand they have built over several years to pursue the seemingly smart business decision of becoming a sanitary napkin producer, or should they scale up their comic business despite so many competitors in the menstrual awareness landscape, or should they do both? Menstrupedia Comic is an educational comic book about menstruation for adolescents created by Gupta and Paul in 2009. Its aim is to shatter deep-rooted, widespread menstruation myths. Although Menstrupedia has started out as a comic book producer, the company’s social impact has been enormous, with Gupta having been recognized for her social outreach efforts by organizations such as Forbes Media limited liability company and British Broadcasting Corporation. By 2022, the co-founders seek to grow their impact, and the need to scale up Menstrupedia propels them to appear on Shark Tank India. Two “Sharks” (members of a panel of potential investors) each offer them a different avenue for growth. The first Shark is in agreement with the co-founders’ vision of social change and growth, while the other suggests that they diversify their business by manufacturing and selling sanitary napkins, an immensely profitable endeavour, while using their comics as a complementary product.
教學手冊：Growth at Menstrupedia: Battling Social Injustice or Chasing Pure Profits? - Teaching Note
補充材料：