As one of the world’s largest fried chicken chains, Popeyes had failed twice to enter the Chinese market over a twenty-year span. In March 2023, Restaurant Brands International (RBI), the owner of Popeyes, attempted a third strike by bringing the fried chicken brand under its local joint venture, Tim Hortons International Limited China (Tims China). The responsibility of making this third attempt successful rested with Yongchen Lu, the chief executive officer of Tims China. To cultivate another world-class, fast-service brand in China, Lu faced the imperative of delineating synergy between the two distinctive brands (one in coffee and the other in fried chicken). Could he make Popeyes a success in China?
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