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Innovation Flow: Managing Innovation Scouting at Bayer CS

Wim Vanhaverbeke

商品編號:W34822
出版日期:2024/01/19
再版日期:
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:innovation scouting;open innovation;digital platform;external sourcing
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Germany
產業:Manufacturing
事件年度:2021

Bayer Crop Science AG (Bayer CS) was grappling with the critical issue of how to navigate the landscape of relevant technologies for innovation partnerships. The organization's structure was fragmented, with each business unit operating its own tech screening and sourcing processes. To tackle this, the Innovation Sourcing Team introduced InnovationFlow, a digital platform. This platform formed the core of Bayer CS' scouting network, enabling their employees’ efficient external scouting and idea leveraging. The case study centres on evaluating this platform and the emerging challenges during its rapid growth. It showcases the dynamic nature of digital ecosystem development, where technology, organizational change, and effective innovation sourcing intersect.

教學手冊:Innovation Flow: Managing Innovation Scouting at Bayer CS - Teaching Note
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