Tianan: The IoV Business Model in China
商品編號：W34801
出版日期：2024/02/07
再版日期：
商品來源：
商品主題：General Management/Strategy; Operations Management
商品類型：Case (Field)
涵蓋議題：internet of vehicle (IoV);IoV;Tianan Smart;smart science;Jiangsu;China;Tianan company;in-vehicle infotainment;in-vehicle software;driver terminals;IoV pilot zones;government support IoV;business transformation;profitability strategies;supply chain integration;operations management;strategy management;graduate-level;business model IoV
難易度：5 - MBA/Postgraduate
內容長度：10 頁
地域：China
產業：Other Services
事件年度：2023
In May 2023, Lei Yang, general manager of Jiangsu Tianan Smart Science and Technology Co. Ltd. (Tianan), based in Wuxi, Jiangsu Province, China, was deciding how to improve his company’s profitability. In its early days, Tianan had sold in-vehicle infotainment devices to automobile companies, and in 2014, it started installing in-vehicle software systems and driver terminals. But from 2010 to 2017, the company lost money. So when the Chinese government announced in 2018 its plan to create internet of vehicle (IoV) pilot zones throughout China, Yang recognized this as an opportunity to transform his company and get rid of its losses. He restructured Tianan’s team, integrated its hardware and software suppliers, took advantage of the government’s help, and turned Tianan into an IoV system service provider. Tianan was profitable in 2020, 2021, and 2022—but Yang was not yet satisfied. Despite the turnaround, the company’s revenue still came primarily from the government, its project delivery capacity was too low to increase sales volume, and its limited bargaining power led to high purchase costs from suppliers. Now, in 2023, what could Yang do to improve his company’s profitability?
教學手冊：Tianan: The IoV Business Model in China - Teaching Note
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