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SWISSBO: Strategic Risk or Opportunity?

Mary M. Crossan, R. Chandrasekhar

商品編號:W34743
出版日期:2023/07/11
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:online;retailing;business transformation
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:Canada
產業:Wholesale Trade
事件年度:2021

In March 2021, the wholesale distributor of home decor products SBO Distributors Ltd. (or SWISSBO), based in Vancouver, Canada, was considering an opportunity for strategic analysis. The firm was at a crossroads in light of the COVID-19 pandemic. The pandemic had led to a setback in the company’s revenues and margins—seemingly, a temporary setback. The wholesaler was now facing a make-or-break dilemma that involved a new growth opportunity to move up the value chain toward retailing.

教學手冊:SWISSBO: Strategic Risk or Opportunity? - Teaching Note
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