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Sachi Superfoods: In Pursuit of the Next Superfood

Dominic Lim, Kayla Gray, Anay Ganeriwala

商品編號:W34703
出版日期:2023/07/11
再版日期:
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:business model canvas;market segmentation;market channel;entrepreneurship challenges
難易度:3 - Undergraduate
內容長度:9 頁
地域:Canada
產業:Retail Trade
事件年度:2019

After importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.

教學手冊:Sachi Superfoods: In Pursuit of the Next Superfood - Teaching Note
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