Thorne Valley Meats: Meating Demand
商品編號：W34697
出版日期：2024/01/29
再版日期：2025/01/13
商品來源：
商品主題：Entrepreneurship; Operations Management
商品類型：Case (Field)
涵蓋議題：Operations Management;Entrepreneurship;Supply Chain;Agri-Food Industry;Sustainability;Strategic Choices;Net Benefit;Payback & Growth
難易度：2 - Intro/Undergraduate
內容長度：7 頁
地域：Canada
產業：Retail Trade
事件年度：2023
Tony Rao, co-founder and director of Thorne Valley Meats (Thorne Valley), must decide whether to continue working with the family-run butcher shop that has been producing his high-quality grass-fed beef jerky, or to move to a new, but untested, facility. The butcher shop has been working with Thorne Valley for years and has produced jerky that is satisfactory, but recently it has been struggling to manage its own growth, employee turnover, and pandemic restrictions. These outside forces are causing a sharp decline in the quality of Thorne Valley’s jerky. The butcher shop has asked Rao if he would be willing to purchase a new piece of equipment on its behalf to help resolve the quality issues. The new processing plant, meanwhile, is located in a long-standing butcher shop recently acquired by entrepreneur Julie Martin. While Martin is passionate and ambitious, it is unclear how successful the new venture will be. She has no entrepreneurial experience and is looking to make significant changes to her product offering.
教學手冊：Thorne Valley Meats: Meating Demand - Teaching Note
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