Village Ways: Small Steps, Big Impact through Responsible Tourism
商品編號：W34542
出版日期：2025/01/14
再版日期：
商品來源：
商品主題：Entrepreneurship; Sustainability
商品類型：Case (Field)
涵蓋議題：Social entrepreneurship;Responsible tourism;Covid-19 and business challenges;Innovative business model;Advanced marketing strategy
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：India
產業：Social Advocacy Organizations
事件年度：2022
In 2022, Manisha Pande, the co-founder and managing director of Village Ways (VW), a responsible tourism company in India, was facing financial challenges which threatened to wipe out her company’s 16 years of growth. VW offered personalized trips within India and in neighbouring countries, fostering the well-being of rural communities while limiting environmental damage. But then the COVID-19 pandemic stopped tourism worldwide and created significant financial setbacks for VW. VW thus needed a new strategy to ease its financial strain, save the business, and preserve the community’s trust. Should Pande stick to her pre-pandemic plan of further expanding VW into other countries, or should she focus on saving the company today? Amid these twin challenges of short-term survival and long-term growth planning, Pande also had to uphold VW’s core values of environmental conservation and responsible tourism.
教學手冊：Village Ways: Small Steps, Big Impact through Responsible Tourism - Teaching Note
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