In 2008, Goldwind bought 70 per cent of Vensys’ shares through its German subsidiary to obtain a range of strategic assets, including a professional research and development team and associated design capabilities, intellectual property rights of permanent magnet direct drive (PMDD) technology, and corresponding wind turbine designs. Over the years, the post-merger integration (PMI) process of an emerging market multinational enterprise (EMNE) and a developed country multinational enterprise (DMNE) saw many conflicts. By the end of 2021, the general manager of Goldwind Germany needed to strengthen the integration process between the two companies to facilitate its growth in Europe and elsewhere.
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