Tianjin Motor Dies Co. Ltd.: The Digital Transformation of an Automotive Supplier
商品編號：W34320
出版日期：2023/12/18
再版日期：
商品來源：
商品主題：General Management/Strategy; Information Systems
商品類型：Case (Field)
涵蓋議題：automotive industry;platform strategy;digital transformation;industry value chain;global supply chain
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：
產業：Manufacturing
事件年度：2023
Tianjin Motor Dies Co. Ltd. (or “Tian Qi Mo”; TQM) was a China-based automotive technology supplier that specialized in the research and development (R&D), design, manufacturing, and distribution of automotive body panel dies, welding tools, and automobile body stamping fixtures. Although TQM had struggled during China’s reform toward a market economy, the company’s persistent focus on and investment in R&D, innovation, and technology enabled it to survive and thrive, eventually growing to become an industry leader in China. A key pillar of the company’s strategy was information technology (IT). The company’s focus on IT had enabled it to establish a solid foundation for growth. In today’s age of digital disruption, TQM sought to leverage IT to transform its traditional product-based business model into a hybrid model that included not only products but also a platform that enabled different stakeholders in the automotive industry to transact and collaborate. The vision was promising, but TQM faced many challenges in its implementation.
教學手冊：Tianjin Motor Dies Co. Ltd.: The Digital Transformation of an Automotive Supplier - Teaching Note
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