Cofounders of the Berlin-based startup Bone Brox developed a traditional bone broth made from organic, pasture-fed cattle and free-range chickens. Although they had a polarizing product, the founders tapped into the health and awareness trend and managed to gain market attention and secure government funding. The startup defined itself with a flat hierarchy, open communication, and shared decision-making. However, the company faced challenges, such as the impact of a flat hierarchy on business success and efficient decision-making, a highly competitive market, and the COVID-19 pandemic crisis.
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