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Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre

David Barrett, Hong Fung, Pong Yuen Howard Lam, Hang Yee Rosette Leung, Jacky Wing Kin Tang

商品編號:W33642
出版日期:2023/07/09
再版日期:
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Service marketing, healthcare
難易度:4 - Undergraduate/MBA
內容長度:19 頁
地域:China
產業:Health Care Services
事件年度:2022

Opened in January 2021, the medical centre of the Chinese University of Hong Kong (CUHK), CUHK Medical Centre (CUMC), was a non-profit teaching hospital wholly owned by the university. In December 2022, Professor Hong Fung, the executive director and chief executive officer, knew that the CUMC board of directors would soon be asking how he was going to ensure that the privately operated CUMC would remain financially sustainable while still achieving its mission and vision—offering quality healthcare services at affordable and transparent package prices—and returning all surpluses from healthcare services to the hospital to support its future development and the CUHK Faculty of Medicine’s research and teaching.

教學手冊:Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre - Teaching Note
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