Ola Electric's Audacious Scooter Plans on Fire
商品編號：W33537
出版日期：2023/09/11
再版日期：
商品來源：
商品主題：General Management/Strategy; Organizational Behaviour/Leadership
商品類型：Case (Pub Mat)
涵蓋議題：Electric Scooters;Ride sharing;India;Diversification;Vision
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：India
產業：Transportation and Warehousing
事件年度：2023
Ola Electric Mobility Pvt. Ltd. (Ola Electric) was launched in 2017 by ANI Technologies Pvt. Ltd., better known as Ola Cabs, as a venture for making electric scooters. Bhavish Aggarwal, one of Ola Cabs’ founders, acquired a 92.5 per cent stake in Ola Electric and pursued a path of rapid expansion. By 2022, Ola Electric had successfully raised a large amount of capital from investors, developed several subsystems (especially software) of its products in-house, carried out two product launches and generated tens of thousands of bookings from customers, and was building a state-of-the-art plant for making electric scooters. While Ola Electric’s scooters had received positive reviews from a few expert reviewers and generated customer bookings, the company found it difficult to deliver defect-free scooters in sufficient numbers. The company was also mired in a number of controversies, such as some of its scooters catching fire, alleged safety issues with its products, publicly sharing a customer’s private data, and the departure of several executive from the company. Blunt communication by the founder and majority owner Aggarwal made some of the controversies worse. Aggarwal and his team now had to determine how to address the challenges and decide whether to focus on tackling these or on aggressively pursuing greater volumes. In which direction should they steer the company’s strategy?
教學手冊：OLA Electric’s Audacious Scooter Plans on Fire - Teaching Note
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