Vishwa Foundation: Propagating the Ancient Wisdom of Holistic Well-Being
商品編號：W33355
出版日期：2023/10/26
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：wellness industry;holistic healing;ayurvedic texts;Agnihotra;vedic tradition;Agnihotra ash;eco-friendly products;personal care;distribution network;branding;competitive advantage;SWOT;personal branding;purpose-driven branding;innovation in wellness industry;Indian market growth;Vishwa Foundation;sustainable organizations;emerging markets;health and wellness solutions
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：India
產業：Health Care Services
事件年度：2022
The international Vishwa Foundation (Vishwa), based in India, was started four decades ago to promote holistic healing and wellness based on the tenets of swaasthya and ancient Ayurvedic texts. Vishwa had revived the Vedic tradition of Agnihotra, or fire-offering, a daily ritual performed at the auspicious hours of dawn and dusk. The organization offered spiritual products that used Agnihotra ash as a key ingredient, offering a unique and traditional approach to personal care and wellness, and had some success. In July 2022, the president of Vishwa wanted to expand the product market by promoting Vishwa’s products as natural, eco-friendly, and holistic solutions for consumers' health and wellness needs. He was aware that Vishwa faced several challenges, including a weak distribution network and a lack of branding compared to its competitors, and he needed to explore alternatives for the company’s growth and implement the changes soon.
教學手冊：Vishwa Foundation: Propagating the Ancient Wisdom of Holistic Well-Being - Teaching Note
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