Child Rights and You: From Tears to Smiles
商品編號：W33332
出版日期：2023/09/14
再版日期：
商品來源：
商品主題：General Management/Strategy; Sustainability
商品類型：Case (Field)
涵蓋議題：Corporate Social Responsibility;Under privileged children;Non Profit Organization
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：India
產業：Social Advocacy Organizations
事件年度：2022
Child Rights and You (CRY) was a non-governmental organization (NGO) started in 1979 in India. The organization experienced pan-Indian growth and later expanded to international locations. While CRY was partnering with state governments to increase its impact and reach, the global environment was shifting toward sustainable development. At the same time, the Indian government statutorily mandated companies with a specific turnover or net worth to spend 2 per cent of their profits on corporate social responsibility activities. In 2022, CRY’s chief executive officer, Puja Marwaha, had four focus areas: education, health and nutrition, child safety and protection, and children’s participation in improving their lives. She was looking at scaling up the organization and faced four major challenges: funding, regulatory compliance, employee retention, and technology infrastructure. Marwaha was in a dilemma about how to obtain more support from corporates as well as increase the impact of funding.
教學手冊：Child Rights and You: From Tears to Smiles - Teaching Note
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