Fairphone: Dialing Up Sustainability in Smartphones
商品編號：W32379
出版日期：2023/11/07
再版日期：
商品來源：
商品主題：Strategy; Sustainability
商品類型：Case (Pub Mat)
涵蓋議題：circular economy;sustainability;business model;strategy;value chain;growth;social equity;smartphone
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Netherlands
產業：Information; Media & Telecommunications
事件年度：2021
The mission of Fairphone, an Amsterdam, Netherlands-based social enterprise company, was to design, produce, and sell smartphones that had a more positive impact on the environment and society. Fairphone was rated as the most sustainable smartphone in 2021 and was considered as a champion for the circular economy in the smartphone industry. Since 2018, Fairphone had been headed by Eva Gouwens. Under Gouwens’s leadership, Fairphone had more than doubled sales between 2018 and 2019. Sales were an important measure of impact for Fairphone and a driver for much of its strategy. In 2021, Fairphone announced a distribution agreement with Vodafone Group plc, the launch of a new flagship phone, and expanded recycling services. Fairphone now wanted to consider how to rapidly scale its impact in 2022 and beyond, and determine how it could increase sales. Should it consider new markets or new offerings? Or should Gouwens shift Fairphone’s focus from sales to some other strategic goal?
教學手冊：Fairphone: Dialing Up Sustainability in Smartphones - Teaching Note
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