Bertrams Inner City Farm: Pro-social Organic Agricultural Activities for Sustainable Societal Impact
商品編號：W32065
出版日期：2023/12/13
再版日期：
商品來源：
商品主題：Entrepreneurship; Organizational Behaviour/Leadership
商品類型：Case (Field)
涵蓋議題：Entreprenurial Leadership;Social Enterprise
難易度：5 - MBA/Postgraduate
內容長度：11 頁
地域：South Africa
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2022
Refiloe Molefe, affectionately known as Mama Fifi, was a humane agripreneur running an urban organic vegetable farm, Fifi’s Veggie Farm (Bertrams Inner City Farm), in Johannesburg, South Africa. Molefe’s vision was to empower the nearby urban communities and ensure food security by selling fresh vegetables, teaching the community how to plant organically, and employing community members to work on the farm. She successfully implemented farming activities through partnerships with various governmental institutions, companies, and universities. Many organizations recognized her work on the farm, which received donations, won competitions, and obtained multiple awards.
Around 2019, while Molefe’s agribusiness was gaining momentum in the area and beyond, the City of Johannesburg Metropolitan Municipality was planning to build a multipurpose centre on the farm premises as part of its strategic objectives. In early May 2022, she was invited to discuss the demolition of the building and the municipality’s decision to move her to a new place in Eikenhof, on the city’s outskirts. Molefe was informed that, on May 26, 2022, the mayor would be handing over the premises to the contractors, and she would have to move to the new location. The new site did not have adequate infrastructure to support organic farming practices and would require her to share the location with farmers who used chemicals, potentially contaminating the soil and endangering her organic farming practices. Not wanting to depend on the government, she was weighing another option: to operate at a local church south of Johannesburg. She had to decide whether to accept the municipality’s offer, use the local church premises, or buy land she could own for a more sustainable future.
教學手冊：Bertrams Inner City Farm: Pro-Social Organic Agricultural Activities for Sustainable Societal Impact - Teaching Note
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