Leosb: The Distribution Channel Decision

Jaydeep Mukherjee

商品編號：W32063
出版日期：2023/07/28
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：distribution channel;intensive distribution;service output desired;service output provided;omnichannel consumer;India
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：India
產業：Retail Trade
事件年度：2022

The managing director of Leosb Private Limited has to select a distribution channel for his factory-produced roti (a flat bread popular in India) in the city of Hyderabad, a large metropolitan city in India. In July 2022, he considered the best distribution channel, which would offer access to retail consumers, and be cost effective, easy to scale, and expandable to related product categories. His options were using one or more distributors, selling to modern trade outlets, developing a sales team to sell directly to retail outlets, or selling directly to the consumer through Leosb’s website and mobile app. He was running out of funds, so his time was limited.

教學手冊：Leosb: The Distribution Channel Decision - Teaching Note
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