Fibroheal: The Silk Route to Wound Care
商品編號：W31629
出版日期：2023/11/20
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Fibroheal;Fibroheal Woundcare Pvt. Ltd.;medical device sector;silk-based medical devices;wound care;sustainable approach;social, economic, and environmental dimensions;wound healing;acute wounds;chronic wounds;post-operative wounds;farmers engagement;hospitals partnership;stakeholder trust;multinational firms;strategic leadership;positive customer responses;expansion strategy;entrepreneurship;sustainability in business;innovation;research-backed technology;value proposition
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：India
產業：Health Care Services
事件年度：2017
Fibroheal Woundcare Pvt. Ltd. (Fibroheal) was the first company in India in the medical device sector to utilize the biomedical properties of silk. Launched in 2017, it focused on providing effective wound care to patients in a cost-effective manner. Fibroheal’s unique value proposition lay in its sustainable approach, ensuring balance across social, economic, and environmental dimensions. Results showed that Fibrocare's products could reduce wound-healing time by almost half. By the end of 2021, Fibroheal had about 15 products in its kit covering acute, chronic, and post-operative wounds. It had also engaged more than 1,000 farmers, as well as over 150 hospitals in more than 20 states across the country, and was affecting over 50,000 patients. However, there were challenges around building trust among stakeholders in the medical device market, where big multinational firms were already operating. Considering the challenges, how could Fibroheal expand in the medical device market under its founder’s strategic leadership? How could the company build on the existing positive customer responses? What should be the firm’s expansion strategy?
教學手冊：Fibroheal: The Silk Route to Wound Care - Teaching Note
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