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Stitchwheel: A Female Entrepreneur’s Hobby turned into a Successful Business, but is it Sustainable?

Sheri Lambert, Neha Mittal, Ashley Vestergren

商品編號:W31482
出版日期:2023/07/02
再版日期:
商品來源:
商品主題:Marketing; Operations Management
商品類型:Case (Field)
涵蓋議題:diverse protagonist;international operations;growth strategies;entrepreneurship;supply chain;start up
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:Bermuda
產業:Arts; Entertainment; Sports and Recreation
事件年度:2022

Since its beginning in 2021, Stitchwheel LLC (Stitchwheel), a needlepoint canvas painting service, had seen immediate success. From the company’s inception, the co-founder of Stitchwheel had been assessing the advantages and disadvantages of an expansion strategy and wondered what barriers she might encounter. She was also assessing the viability to expand beyond painted needlepoint canvases to achieve substantial growth. Within a short time frame, the company had enjoyed strong brand recognition and offered a meaningful unique selling proposition, but there were still many questions about the company’s next steps, including which growth strategy would be most suitable. Did the company have the necessary resources and skilled management team to adequately monitor and support growth? What marketing and operational issues was the company likely to encounter with expansion?

教學手冊:Stitchwheel: A Female Entrepreneur’s Hobby turned into a Successful Business, but is it Sustainable? - Teaching Note
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