Ola Electric: Igniting Conversations on Privacy
商品編號：W31147
出版日期：2023/05/29
再版日期：
商品來源：
商品主題：General Management/Strategy; Information Systems
商品類型：Case (Pub Mat)
涵蓋議題：data privacy;company responsibility
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：India
產業：Transportation and Warehousing
事件年度：2022
In 2022, Ola Electric Mobility Private Limited (Ola Electric), a motor vehicle manufacturing company based in Bengaluru, India, was embroiled in a privacy controversy pertaining to the use of customer data. Ola Electric had voluntarily published the telematics data of one of its customers on its Twitter account. This was done in response to allegations by a customer whose son was involved in a serious accident while riding a scooter manufactured by Ola Electric. The company’s actions sparked Internet-wide discussions regarding data privacy, with numerous people voicing their distaste for its response. Moving forward, Ola Electric needed to take action to mitigate the effects of the controversy. Meanwhile, governments, companies, and consumers needed to understand their responsibility in relation to data privacy, given that data collection would become more prevalent in future.
教學手冊：Ola Electric: Igniting Conversations on Privacy - Teaching Note
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