Ehmke Manufacturing Company: Strategic and Marketing Dilemma—Make or Buy
商品編號：W31040
出版日期：2023/03/21
再版日期：
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：branding;Porter's five-forces;PESTLE;GSTIC;marketing;make or buy;brand equity;demand;perceived value;marketing strategy;operation management strategy;workforce;brand’s reputation;bargaining power;pricing decisions;contracts;small business environment;medium-size business environment
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：United States
產業：Manufacturing
事件年度：2022
Ehmke Manufacturing Company, Inc., a technical fabric products company established in 1929 in Philadelphia, United States, was facing challenges attracting and retaining employees. In the first half of 2022, issues such as critical open positions and an exponential number of resignations were being experienced across numerous industries around the globe. On June 1, 2022, the company’s chief executive officer met with his entire management team to discuss his company’s dilemma and various options, including the reputation of the company’s brand. He had to decide how to manage the increasing workforce challenge, despite unprecedentedly high demand for his company’s products and services. His company’s growth projections, from a relatively small company to a medium-size international business, did not account for customer disappointments due to product order delays, especially considering that the company manufactured products used for critical search-and-rescue, military, and other governmental applications in the United States and allied countries. The chief executive officer had three options: accept current conditions, increase wages and benefits, or outsource production.
教學手冊：Ehmke Manufacturing Company: Strategic and Marketing Dilemma—Make or Buy - Teaching Note
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