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Major League Baseball: Strategy Calibration in Light of COVID-19

Pavan Munaganti, Skyler King, Matthew Thomson, Andrew Perkins

商品編號:W29949
出版日期:2022/08/22
再版日期:
商品來源:
商品主題:General Management/Strategy; Marketing
商品類型:Case (Pub Mat)
涵蓋議題:sports marketing
難易度:4 - Undergraduate/MBA
內容長度:5 頁
地域:United States
產業:
事件年度:2020

Major League Baseball (MLB) had been financially impacted by the COVID-19 pandemic. With a shortened season without fans in attendance, revenue-generating opportunities decreased dramatically from previous years. This case examines issues that MLB teams dealt with during the 2020 season, including the loss of revenue during the worldwide COVID-19 pandemic. How would MLB move forward into the 2021 season, having lost a significant amount of money in the previous year? How should its teams invest their resources to maximize earning potential—despite the ongoing pandemic—for this upcoming season and possibly years to come?

教學手冊:Major League Baseball: Strategy Calibration in Light of COVID-19 - Teaching Note
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