Alexion: Digital Co-Innovation Accelerating the Application of Analytics
商品編號：W28560
出版日期：2023/02/16
再版日期：
商品來源：
商品主題：General Management/Strategy; Information Systems
商品類型：Case (Field)
涵蓋議題：co-innovation, analytics
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：United States
產業：Manufacturing
事件年度：2019
Alexion Pharmaceutical Inc. (Alexion), founded in 1992, was a biotechnology company that focused on therapeutics for rare diseases. As the company grew, it sought to scale operations to serve a growing number of patients and their families worldwide. The search began for an innovative, forward-thinking, strategic information technology leader to spearhead the effort. In 2015, George Llado was hired as senior vice-president and chief information officer. Llado realized that big data and analytics could play a unique transformational role in identifying customers to accelerate sales growth and realize the mission to save lives. He wondered if analytics enabled through cloud computing, a new kind of data platform, and betting on technology start-ups could accelerate patient identification. When he joined Alexion, Llado faced a unique set of related challenges, including (a) applying analytics in a highly regulated industry, (b) rapidly creating a new type of integrated data platform, (c) managing dysfunctional vendor relationships, and (d) balancing the role of data and analytics in relation to the traditional sales force approach in pharmaceutical firms.
教學手冊：Alexion: Digital Co-Innovation Accelerating the Application of Analytics - Teaching Note
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