Urban Company: Partners Versus Employees
商品編號：W28368
出版日期：2022/11/28
再版日期：
商品來源：
商品主題：Economics & Public Policy; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：digital platform;platform economy;gig economy;peer-to-peer;platform workers;non-market environment;non-market strategy;(IA)3 framework;protest;unfair work practices;strategy;economics;public policy
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：India
產業：Other Services
事件年度：2021
Urban Company (UC) was a digital labour platform that connected consumers with service providers (referred to as “partners” by UC) for home services such as plumbing, painting, and beauty and salon services. UC was ranked as the top digital platform company in India in the Fairwork India Ratings in 2020, but on October 10, 2021, the company met with a protest by its women partners from the beauty and salon segment. Two months later, on December 20, it faced another protest from its partners for unfair work practices. UC had shown a stellar performance in 2020, registering a 146 per cent increase in its revenue. However, the company was unprofitable, and its losses inflated further in 2021. Accommodating the partners’ demands might deteriorate the company’s bottom line further and might adversely impact the success of its initial public offering, planned for 2023. Additionally, continued unrest by the women partners might tarnish the company’s image, adversely affecting its rating in Fairwork’s annual survey. There was also a possibility that the government might impose stricter norms for the functioning of digital platforms. What should the company do to appease the protesters while also protecting its bottom line?
教學手冊：Urban Company: Partners Versus Employees - Teaching Note
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