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Roche Canada: Open Innovation and the Radical Rethinking of Big Pharma

Daniel Clark

商品編號:W27804
出版日期:2022/08/07
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:pharmaceuticals;open innovation;COVID-19
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:Canada
產業:Health Care Services
事件年度:2021

In February 2022, an indigenous studies professor was considering applying for a position on Roche Canada’s Soaring with Roche program’s advisory Board. The program was looking for an individual to represent Canada’s indigenous population, as it pursued an open innovation strategy within Canada. In considering her decision, the professor examines the pharmaceutical industry as whole (and within Canada), the pros and cons of open innovation, and the fit between her, an open innovation program, and Roche Canada.

教學手冊:Roche Canada: Open Innovation and the Radical Rethinking of Big Pharma - Teaching Note
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