Meta: A New Direction To Leadership
商品編號：W27712
出版日期：2022/09/29
再版日期：
商品來源：
商品主題：Human Resource Management; Organizational Behaviour/Leadership
商品類型：Case (Pub Mat)
涵蓋議題：sources of power;ethics;leadership;founder-CEO;introvert;power;social media;leadership traits;governance
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：United States
產業：Information; Media & Telecommunications
事件年度：2021
On October 28, 2021, Mark Zuckerberg, founder, chief executive officer, and chair of Facebook Inc. (Facebook), announced Facebook’s name change to Meta Platforms Inc., reflecting his vision for the company’s transition to metaverse technology. At the same time, Facebook was plagued by multiple scandals related to a data privacy breach, the spread of misinformation on the social media platform, employee whistle-blowing, and surveillance-style marketing and advertising. Trust in Zuckerberg’s leadership was diminishing. Zuckerberg controlled 58 per cent of Facebook’s voting shares, and stakeholders, critics, and regulators were calling for distributed leadership. How could Zuckerberg restore trust in his company and his leadership? What did he need to change to become a more effective leader?
教學手冊：Meta: A New Direction To Leadership - Teaching Note
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