McLaren Formula 1 Team: Racing on the Innovation Track
商品編號：W27276
出版日期：2022/04/03
再版日期：2022/03/21
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：innovation strategy;radical innovation;incremental innovation;innovation integration;extreme uncertainty;marketing;decision making
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：United Kingdom
產業：Arts; Entertainment; Sports and Recreation
事件年度：2020
The chief executive officer of McLaren Racing (McLaren), is considering the next strategic investment for the upcoming Formula 1 (F1) 2020 racing season. With goals to win the World Constructors’ Championship and challenge the top three F1 teams, the McLaren team must consider the benefits and challenges of two options: changing engine suppliers for radical improvement, or staying with the current engine supplier for incremental innovation. Adopting a new engine (Mercedes) would offer comparatively more speed than staying with the old engine; however, millions of data points collected from the old engine would no longer be applicable for future iterations. Alternatively, staying with the old engine (Renault) would allow McLaren to incrementally improve upon its existing car, but the fast innovation cycles in F1 mean McLaren must carefully weigh the possibility of diminishing benefits associated with this option.
In a highly uncertain environment with fast-paced design cycles, F1 offers a unique setting to understand how organizations in an innovation-based industry balance the competition between radical and incremental innovation. The trade-offs offered by these two approaches are further compounded by competitive innovation cycles, high costs, tight timelines, and planning limitations due to a considerable degree of luck on the race tracks.
教學手冊：McLaren Formula 1 Team: Racing on the Innovation Track - Teaching Note
補充材料：