您選擇的商品

Physio2U: Telehealth in the Time of COVID-19

Sarah Lord Ferguson

商品編號:W27123
出版日期:2022/04/11
再版日期:
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:market space;health care;market research;market segmentation;innovation;digitalization
難易度:4 - Undergraduate/MBA
內容長度:5 頁
地域:Canada
產業:Health Care Services
事件年度:2020

The owner of Physio2U, the largest provider of in-home physical rehabilitation services in Western Canada, was forced to rapidly transition to telehealth amid the growing threat of COVID-19 in early 2020. While the Physio2U team and its patients were pleasantly surprised by their success with telehealth, as vaccination rates increased and the threat of COVID-19 infection became less significant, she had some tough decisions to make. She wondered if telehealth was (a) just a temporary solution to survive the pandemic; or (b) an opportunity for her business going forward. Before she invested any more resources in telehealth, including marketing funds, the owner needed to make sure she had both a strong business case and a comprehensive strategy for offering telehealth post-pandemic.

教學手冊:
補充材料: