Paramount: RuPaul’s Drag Race—from Subculture to Mainstream
商品編號：W26654
出版日期：2022/03/23
再版日期：2022/05/06
商品來源：
商品主題：Marketing; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Diversity, equity, inclusion, LGBT, URM
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2017
VH1, MTV, and LOGO were all popular television channels owned by the Paramount television network. One of the most successful shows on LOGO was RuPaul’s Drag Race, a reality television show featuring drag queens. Paramount was considering moving RuPaul’s Drag Race off LOGO to a different platform within the Paramount portfolio in 2017. Before deciding where RuPaul’s Drag Race would air, Paramount needed to determine whether the show could be successful on another platform given its current fan base, how the potential move would affect the show’s ratings, and whether the positioning or targeting strategy for the series would need to change if it were moved.
教學手冊：W26655
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