JX Group: Private Eldercare Expansion in China
商品編號：W26003
出版日期：2022/08/07
再版日期：2022/06/29
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：social entrepreneurship
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：China
產業：Health Care Services
事件年度：2019
When it was founded in Hefei, China, in 2001, Jiujiu Xiyanghong Group (JX) started as a single private nursing home with fifty beds. Over its eighteen-year history, JX had maintained rapid growth; as of 2019 the company had 1,531 elderly people living in its facilities, and Xie Qiong estimated that elders residing at JX represented 36 per cent of all 4,205 people living in Hefei eldercare institutions. However, the Hefei eldercare market was witnessing rapid expansion from the entry of Chinese and foreign companies, state-owned enterprises, and investment funds. The founder wondered how JX should manage this situation.
教學手冊：JX Group: Private Eldercare Expansion in China - Teaching Note
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