Concentrix Corporation: Improving Customer Persistency for an Indian Insurance Company
商品編號：W25821
出版日期：2022/06/09
再版日期：
商品來源：
商品主題：Operations Management; Information Systems
商品類型：Case (Field)
涵蓋議題：predictive modeling, persistency
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：India
產業：Finance and Insurance
事件年度：2018
In August 2017, Concentrix Corporation (CNX) partnered with Photon Life Insurance Company (PLI), a leading insurance provider in India, to support PLI's customer management service. On February 1, 2018, Mohit Khanna, global operations manager at CNX, undertook a promising task to improve PLI’S customer persistency at minimal operational cost. If all policyholders with an approaching due date were to be called, then the number of service agents required would be very high, leading to significant operational cost increases. Khanna’s challenge was to design a contact prioritization strategy that could be implemented at minimal cost and improve persistency.
教學手冊：Concentrix Corporation: Improving Customer Persistency for an Indian Insurance Company - Teaching Note
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