The founder of Cheekbone Beauty, an Indigenous enterprise in the Niagara Region of Ontario, was driven by the goal of becoming “the first Indigenous woman to create a unicorn beauty brand from Canada.” In early 2021, she was seeking resolution to an ongoing entrepreneurial dilemma: How should she identify the fledgling company’s unique strengths and build them into sustainable competitive advantages?The Ivey Business School gratefully acknowledges the generous support of Pierre Lapointe, MBA ’83, in the development of this case.
看看哪些人也有訂購？