AMC: Who's Calling The Shots?
商品編號：W25811
出版日期：2022/02/28
再版日期：2022/02/28
商品來源：
商品主題：Economics & Public Policy; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：strategy;vertical integration
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：United States
產業：Information; Media & Telecommunications;
事件年度：2021
In 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth more than 25 times what it had been worth at the beginning of the year. In a post-pandemic environment, could AMC’s chief executive officer, Adam Aron, objectively weigh strategic options to decide what should be the appropriate size and scope of the firm going forward, without being overly influenced by shareholders with shorter time horizons?
教學手冊：W25812;
補充材料：