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Schlitterbahn: Tragedy at the Waterpark

Jonathan Landis, Kanina Blanchard

商品編號:W25626
出版日期:2022/07/15
再版日期:
商品來源:
商品主題:Organizational Behaviour/Leadership; Communications
商品類型:Case (Pub Mat)
涵蓋議題:tragedy;crisis;communications;leadership;failure;strategy;public relations;stakeholder
難易度:3 - Undergraduate
內容長度:9 頁
地域:United States
產業:
事件年度:2020

Jeff Henry, owner of and creative visionary behind Schlitterbahn Waterparks & Resorts, created one of the most sought-after water park companies in the United States. He was confident in his ability to create the best attractions and dominate the industry with his unique inventions. Then, at his facility in Kansas City, Kansas, a fatal accident took place after the construction and design of the Verru?ckt, a waterslide Henry hoped would set new world records. How should Henry have responded to the tragedy?

教學手冊:Schlitterbahn: Tragedy at the Waterpark - Teaching Note
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