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Quibi: The Failure of Hollywood’s “Next Big Thing”

Cameron Soregaroli, Eric Janssen

商品編號:W25417
出版日期:2021/06/10
再版日期:
商品來源:
商品主題:Entrepreneurship; Strategy
商品類型:Case (Pub Mat)
涵蓋議題:Quibi;Start-up;Failure
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:United States
產業:Arts; Entertainment; Sports and Recreation
事件年度:2020

Following its official launch on April 6, 2020, Quibi, a mobile-only short-form video streaming platform that had raised over $1.7 billion had failed to gain the traction it was expecting and fell well short of its first-year growth projections. The company ultimately announced that it was shutting down after just six months in October 2020. Exactly where had Quibi gone wrong, and what lessons could investors learn from their failed investment in the company?

教學手冊:Quibi: The Failure of Hollywood’s “Next Big Thing” - Teaching Note
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