BlewMinds: Leveraging Influencer Communication Strategies
商品編號：W25336
出版日期：2022/02/28
再版日期：2022/02/28
商品來源：
商品主題：Communications
商品類型：Case (Field)
涵蓋議題：storytelling;social media influencer;influencer communication;bootstrapped;social media;trust building;communication
難易度： -
內容長度：11 頁
地域：India
產業：Other Services;
事件年度：2021
In 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by 2030. One of the two co-founders was already well-known on the LinkedIn social network platform, with more than 600,000 followers. He was also recognized as one of the 25 Top Voices in India by LinkedIn for 2019. The company transformed 725,000 lives directly and 200 million readers indirectly through social media stories, one-on-one training, group coaching sessions, webinars, and speaking engagements, driven mainly by the co-founder’s extensive LinkedIn follower base. However, to realize the company’s vision, several questions remained: How could the co-founders create a community of storytellers within the organization who could effectively establish trust through communication and contribute collectively to the company’s growth? How could they engage a wider audience by effectively leveraging the co-founder’s strategic influencer communication on social media? Should the company continue its bootstrapped business model or should investors be sought?
教學手冊：W25337;
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