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Zhida: Blockchain Potential in Household Waste Recycling

Yu Gong, Shenghao Xie, Steve Brown, Changjun Li, Jiang Duan

商品編號:W24882
出版日期:2021/07/09
再版日期:
商品來源:
商品主題:Operations Management; Sustainability
商品類型:Case (Field)
涵蓋議題:recycling chain;circular economy;blockchain technology
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:China
產業:Administrative; Support; Waste Management and Remediation Services
事件年度:2020

In 2020, the chief executive officer of Zhida Environmental Technology, a waste management company based in Nanjing, China, was considering adopting blockchain technology into the company’s work process. With the concept of Internet plus recycling, the company was committed to waste sorting and had introduced innovative household waste solutions. However, new challenges were emerging, including stagnant resident participation rates, low profit returns, competitor expansion, and limited support from the local government. Inherent blockchain technology functions such as digital token services, a transparent recycling chain, and collaborative governance mechanisms could potentially improve the company’s current operations and provide a first mover position in the market. However, the chief executive officer had to thoroughly consider the decision of adopting blockchain technology: What true value could it offer and what potential challenges could arise?

教學手冊:W24883
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