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OPOS: Fostering Shared Value in a Culinary Enterprise

Leena B. Dam, Neeraj Pandey, Deepa Pillai, Sweta Banerjee

商品編號:W24785
出版日期:2021/12/22
再版日期:
商品來源:
商品主題:Marketing
商品類型:Case (Field)
涵蓋議題:culinary, entrepreneurship, scaling up, for-benefit enterprise, unique value proposition
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:India
產業:Accommodation & Food Services
事件年度:2020

One Pot, One Shot (OPOS) was a revolutionary cooking technique developed by B Ramakrishnan, known affectionately as Ramki, in 2015 and subsequently validated by people from various countries. In its initial two years, OPOS had remained confined to a close group of followers on Facebook. Ramki was keen to build up the OPOS business among its followers. Having established a private limited company in July 2019 to meet the legal requirements of doing business in India, Ramki set up a network with multiple revenue streams. His pressing dilemma now was to connect with the wider population and enable OPOS to have a deeper reach. He also wanted to focus on shared value creation for scaling the business and for transforming OPOS into a “for-benefit” enterprise.

教學手冊:OPOS: Fostering Shared Value in a Culinary Enterprise - Teaching Note
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