Ecobank Ghana: Change Management in an Acquisition
商品編號：9B21M035
出版日期：2021/04/19
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：models of change, Lewin, Kotter
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Ghana
產業：Finance and Insurance
事件年度：2011
Ecobank Ghana had branches in every region of Ghana and wanted to expand its client base to include more small and medium enterprises. At the end of 2011, Ecobank Transnational Incorporated, Ecobank Ghana’s parent company, acquired the Trust Bank Ghana Limited, a bank that primarily serviced small businesses, which it planned to merge with Ecobank Ghana through a share swap. Integrating the two banks would involve merging different organizational cultures and operational technologies. The employee appointed as the manager responsible for ensuring a seamless integration of the two banks needed a plan to integrate the staff, standardize the operational systems, and establish a converged culture. How should he prioritize the changes, and what challenges should he anticipate from the merger?
教學手冊：Ecobank Ghana: Change Management in an Acquisition - Teaching Note
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