As 2019 ended, the founder and chief executive officer of Nudestix Inc. (Nudestix) had overseen phenomenal growth during the firm’s five years of operation. However, the company was about to encounter a series of issues as a result of the global COVID-19 pandemic that resulted in lockdowns, stay-at-home orders, and closures of non-essential businesses around the world. Nudestix, like many companies, suffered a severe decline in revenue. How could the company respond to this crisis in a way that would minimize its losses?
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