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Caps and Crowns Dental Clinic: Exploring Business Opportunities

Vinod Madhavan; Durga Prasad; Souparna M; Haifa B

商品編號:9B21A016
出版日期:2021/05/20
再版日期:
商品來源:
商品主題:Marketing; Communications
商品類型:
涵蓋議題:segmentation;marketing communication;6M Model;breakeven;financial forecasting;additional fund requirement;transaction analysis
難易度:2 - Intro/Undergraduate
內容長度:7 頁
地域:India
產業:Health Care Services
事件年度:2019

In 2019, after completing her postgraduate work in dentistry in Mangalore, India, an entrepreneur decided to set up a chain of clinics in Bengaluru, in the Indian state of Karnataka. She was not considering any partnerships for her venture, which she planned to fund with personal capital and a bank loan. The entrepreneur consulted her long-time friend, an independent business consultant, who introduced her to the manager of the Indian government-owned Syndicate Bank. The bank agreed to review her detailed financial and marketing plans, and consider funding the venture. The independent business consultant offered to help with the task of financial forecasting for the development of a marketing plan to increase foot traffic to the proposed clinics.

教學手冊:Caps and Crowns Dental Clinic: Exploring Business Opportunities - Teaching Note
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